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Rachel Betterbid

State of the Industry - Marketing in 2021

As the Vice President of Digital Marketing, Rachel Betterbid manages the Search Engine Optimization (SEO) and Search Engine Marketing (SEM) departments at Coalmarch, and is responsible for maintaining and evolving the company’s overall digital marketing strategy and platform.

Rachel has been working in the marketing industry for 6+ years and has worn many hats throughout her time at Coalmarch. With a passion for business and people management - as well as years of experience in account management, SEO, PPC, Analytics, conversion optimization, & more - Rachel has helped develop effective organic and paid strategies and build marketing teams that work to help our clients to meet their business goals year after year.

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