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Coalmarch Presents
CO2@Home

The virtual conference for smart home service industry leaders.
Dec 7-10, 2021

Days, Jam-Packed with Insights

Core Sessions from Industry Leaders

Business Owners from Around the Country

Percent of Attendees Ranked as a Must-Attend Event

2020 Conference Schedule

See what we've got on deck for the week ahead!

Day 1 / 01 Dec 2020

Speaker
Rachel Betterbid Image
Rachel Betterbid
Vice President of Digital Marketing, Coalmarch
12:15 - 12:45
State of the Industry - Marketing in 2021
Renew your focus and learn which channels are worth your time, where to take risks, and how to evaluate success in 2021.
Speaker
Dan Gordon Bio Image
Dan Gordon
Managing Partner, PCO Bookkeepers
02:00 - 02:55
CFO Workshop
Get your financial leadership in check. Dan Gordon will guide you through this workshop designed to give you the tools to measure the financial health of your business and optimize investment in growth channels to maximize long-term success.
Speaker
tim-pollard-arrow
Tim Pollard
President, Arrow Exterminators
03:00 - 03:30
The Making of a Household Name

Is your marketing memorable? Learn how focusing on brand consistency across key touchpoints can make all the difference when it comes to building trust and getting new customers.

Day 2 / 02 Dec 2020

Speaker
Ian-Robinson-Massey
Ian Robinson
VP of Business Development, Massey Services, Inc.
12:15 - 12:45
Blueprint for a Winning Sales Team

High-growth companies know that the secret to growth is having a structure that allows their sales teams to scale and consistently win. Learn how you can build a strong foundation that gives every team member the tools they need to be a top performer.

Speaker
Tim Mulrooney Bio Image
Tim Mulrooney
Equity Research Analyst, William Blair
01:20 - 02:00
What is Your Business Worth in 2021?

Hear from William Blair analyst Tim Mulrooney on how the industry performed in 2020, how he expects COVID-19 to impact valuation in the year ahead, and what you can do to enhance the value of your business.

Speaker
Mike Romney CO2 speaker COalmarch
Mike Romney
President, Fox Pest Control
02:00 - 02:30
What Digital Can Learn from D2D
Some of today's fastest-growing companies are using D2D to drive results. Learn from a D2D pro what you can learn from door to door, and how you can level up your digital strategy to compete.
Speaker
taylor-olson-slingshot
Taylor Olson
CEO, Slingshot
03:00 - 03:30
If You're Not First, You're Last

Your ability to qualify and close a lead drops every minute that it takes your team to respond. Learn the importance of measuring and maximizing your speed to lead metrics, and how smart technology can help you deliver fast, effective, personalized response time.

Day 3 / 03 Dec 2020

Speaker
Bobby Jenkins
Bobby Jenkins
Owner, ABC Home & Commercial Services
12:05 - 12:30
Care More Than the Competition: Setting Standards for Customer Service

When the service you provide is your key differentiator, it’s critical to set a standard for customer service from the top down. Learn how to cultivate a service-first culture and align your whole team to be engaged and driven to help your customers.

Speaker
Sharon Roebuck
Sharon Roebuck
COO, Eastside Exterminators
01:15 - 01:50
Making a Gold-Star CSR: Train, Motivate, Measure

Focusing on the employee experience of your support team can drive major results when it comes to the experience they deliver to your customers.

Speaker
podium
David Hepworth
Director of Sales, Podium
Sponsor
Podium Logo
01:50 - 02:20
From Search to Sold: 100% Digitally

Get hands-on with your customer buying journey and learn more about key communication touchpoints as potential customers search for, research, and interact with your company – all the way through to when they sign up for service.

Speaker
john-carney-safespray
John Carney
President, SafeSpray Pest Control
03:00 - 03:30
Recipe for 5-Star Reviews

You can't have a 5-star reputation if you're not delivering 5-star service. Learn what it takes to make your service shine from every angle, creating an experience so good that your customers can't help but share it.

Meet Our 2020 Speakers

Learn from the best! We're bringing together some of the industry's top leaders for action-focused sessions and interactive panels. You'll benefit from their lifetime of experience, hear firsthand about the technology they're using to grow their business, and capitalize on data to ignite your marketing and sales goals.
Donnie Shelton
Donnie Shelton
CEO, Coalmarch
Rachel Betterbid Image
Rachel Betterbid
Vice President of Digital Marketing, Coalmarch
Mike Romney CO2 speaker COalmarch
Mike Romney
President, Fox Pest Control
Dan Gordon Bio Image
Dan Gordon
Managing Partner, PCO Bookkeepers
tim-pollard-arrow
Tim Pollard
President, Arrow Exterminators
Ian-Robinson-Massey
Ian Robinson
VP of Business Development, Massey Services, Inc.
Tim Mulrooney Bio Image
Tim Mulrooney
Equity Research Analyst, William Blair
Dauv Evans
Dauv Evans
Product Trainer, Coalmarch
taylor-olson-slingshot
Taylor Olson
CEO, Slingshot
Bobby Jenkins
Bobby Jenkins
Owner, ABC Home & Commercial Services
Sharon Roebuck
Sharon Roebuck
COO, Eastside Exterminators
podium
David Hepworth
Director of Sales, Podium
john-carney-safespray
John Carney
President, SafeSpray Pest Control
See all Speakers
Here what participants are saying.

2019 Conference Review

Colony Logo

[CO2 is] a meeting of the smartest, most innovative people in our industry.

Joe Sheehan, Colony Exterminating, Inc.
Owner
Bugman Logo

CO2 is like nothing I have ever experienced in my entire career, it’s awesome!

Brian Olson, the bugman
Owner
Pest-X Logo

Led by bright people and informed speakers with leading edge thoughtful ideas and research.

Simon Shaw, Pest-X
Owner

Sponsors & Partners

Thank you to our Sponsors! Make sure to schedule an appointment with them by clicking on their logo.
Coalmarch_logo
Syngenta Logo
Podium Logo
Slingshot
BASF
PestSure
Veseris

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