Day 1 / 01 Dec 2020

12:00 - 12:15
Conference Kick-Off
Day 1 is all about leveling up your marketing. Learn what's new in 2021 to help you maximize results and gain a competitive edge over the competition.
Speaker
Rachel Betterbid
Vice President of Digital Marketing, Coalmarch
12:15 - 12:45
State of the Industry - Marketing in 2021
Renew your focus and learn which channels are worth your time, where to take risks, and how to evaluate success in 2021.
12:45 - 01:15
Roundtable Discussions
It's your turn to share! Join a small group discussion and break down your 2020 success, biggest marketing challenges, and big ideas for 2021.
01:15 - 01:20
Take a Break!

Take a lap around the house - we'll be right back.

Speaker
Dan Gordon
Managing Partner, PCO Bookkeepers
02:00 - 02:55
CFO Workshop
Get your financial leadership in check. Dan Gordon will guide you through this workshop designed to give you the tools to measure the financial health of your business and optimize investment in growth channels to maximize long-term success.
02:35 - 02:55
Meet Our Sponsors
Hear from the partners who have helped make CO2@Home great. Don't forget to pop in and say hi to our sponsors, or schedule time to meet one-on-one.
Sponsor
02:55 - 03:00
Take a Break!

Don't forget to compete for your chance to win Apple Airpods!

Speaker
Tim Pollard
President, Arrow Exterminators
03:00 - 03:30
The Making of a Household Name

Is your marketing memorable? Learn how focusing on brand consistency across key touchpoints can make all the difference when it comes to building trust and getting new customers.

Speaker
Donnie Shelton
CEO, Coalmarch
03:30 - 04:15
Marketing Panel Discussion

Our Day 1 speakers answer your questions and go head-to-head on questions about where the future of marketing is headed.

04:15 - 04:20
Take a Break!

This would be a great time to break out the cocktail kit in your CO2@Home supplies.

04:20 - 05:00
Happy Hour Roundtables

Grab your favorite drink, catch up with old friends and new friends, and unpack your biggest takeaways from Day 1 in small groups.

Day 2 / 02 Dec 2020

Speaker
Donnie Shelton
CEO, Coalmarch
12:00 - 12:15
Day 2 Kick-Off

Day 2 is all about maximizing your sales potential. Learn from owners and sales leaders to build an effective, efficient sales system.

Speaker
Ian Robinson
VP of Business Development, Massey Services, Inc.
12:15 - 12:45
Blueprint for a Winning Sales Team

High-growth companies know that the secret to growth is having a structure that allows their sales teams to scale and consistently win. Learn how you can build a strong foundation that gives every team member the tools they need to be a top performer.

12:45 - 01:15
Roundtable Discussions

It's your turn to share! Join a small group discussion and break down your 2020 success, biggest sales challenges, and big ideas for 2021.

01:15 - 01:20
Take a Break!

We hope you picked your second most comfortable chair. If you get too comfortable, you might nap through some of the most important stuff!

Speaker
Tim Mulrooney
Equity Research Analyst, William Blair
01:20 - 02:00
What is Your Business Worth in 2021?

Hear from William Blair analyst Tim Mulrooney on how the industry performed in 2020, how he expects COVID-19 to impact valuation in the year ahead, and what you can do to enhance the value of your business.

Speaker
Mike Romney
President, Fox Pest Control
02:00 - 02:30
What Digital Can Learn from D2D
Some of today's fastest-growing companies are using D2D to drive results. Learn from a D2D pro what you can learn from door to door, and how you can level up your digital strategy to compete.
02:35 - 03:00
Meet Our Sponsors

Hear from the partners who have helped make CO2@Home great. Don't forget to pop in and say hi to our sponsors, or schedule time to meet one-on-one.

Venue
Hall 1
02:55 - 03:00
Take a Break!

Welcome to intermission! We've made it halfway.

Speaker
Taylor Olson
CEO, Slingshot
03:00 - 03:30
If You're Not First, You're Last

Your ability to qualify and close a lead drops every minute that it takes your team to respond. Learn the importance of measuring and maximizing your speed to lead metrics, and how smart technology can help you deliver fast, effective, personalized response time.

Speaker
Donnie Shelton
CEO, Coalmarch
03:30 - 04:15
Sales Panel Discussion

Our Day 2 speakers answer your questions and face-off on the biggest factors that will influence your sales in the coming year.

04:20 - 05:00
Happy Hour Roundtables

Brain feeling full? Time to kick back, relax, and enjoy!

Day 3 / 03 Dec 2020

Speaker
Donnie Shelton
CEO, Coalmarch
12:00 - 12:15
Day 3 Kick-Off

Day 3 focuses on delivering customer experience. Hear from industry pros on how technology is closing the gap for CX.

Speaker
Bobby Jenkins
Owner, ABC Home & Commercial Services
12:05 - 12:30
Care More Than the Competition: Setting Standards for Customer Service

When the service you provide is your key differentiator, it’s critical to set a standard for customer service from the top down. Learn how to cultivate a service-first culture and align your whole team to be engaged and driven to help your customers.

12:30 - 01:10
Roundtable Discussions

It's your turn to share! Join a small group discussion and break down your 2020 success, biggest customer experience hurdles, and big ideas for 2021.

01:10 - 01:15
Take a Break!
Speaker
Sharon Roebuck
COO, Eastside Exterminators
01:15 - 01:50
Making a Gold-Star CSR: Train, Motivate, Measure

Focusing on the employee experience of your support team can drive major results when it comes to the experience they deliver to your customers.

Speaker
David Hepworth
Director of Sales, Podium
Sponsor
01:50 - 02:20
From Search to Sold: 100% Digitally

Get hands-on with your customer buying journey and learn more about key communication touchpoints as potential customers search for, research, and interact with your company – all the way through to when they sign up for service.

02:20 - 02:55
Meet Our sponsors

Hear from the partners who have helped make CO2@Home great. Don't forget to pop in and say hi to our sponsors, or schedule time to meet one-on-one.

02:55 - 03:00
Take a Break!
Speaker
John Carney
President, SafeSpray Pest Control
03:00 - 03:30
Recipe for 5-Star Reviews

You can't have a 5-star reputation if you're not delivering 5-star service. Learn what it takes to make your service shine from every angle, creating an experience so good that your customers can't help but share it.

Venue
Hall 1
Speaker
Donnie Shelton
CEO, Coalmarch
03:30 - 04:15
Customer Panel Discussion

Our Day 3 speakers answer your questions and discuss the future of customer experience and how your company should prepare.

04:15 - 05:00
Happy Hour Roundtables

End the week on a high note! Join your peers in small groups for some fun and to unpack your biggest takeaways from Day 3 in small groups.